AFSC
Year
Year:
2023
2023
Agency
Company:
Madeo Studio
Services
Services:
Art Direction, Interaction, Website
Creative Capital is a nonprofit that supports artists across disciplines through a unique model combining unrestricted project funding, tailored professional support, and community-building. Their work has had a lasting impact—not only on the over 1,000 artists they've funded, but on the broader arts ecosystem. As they approached their 25th anniversary, Creative Capital asked us to help reimagine their brand identity and website. Our goal was to reflect the bold, inclusive spirit that defines their mission, and to build a system that could grow with them.
Creative Capital is a nonprofit that supports artists across disciplines through a unique model combining unrestricted project funding, tailored professional support, and community-building. Their work has had a lasting impact—not only on the over 1,000 artists they've funded, but on the broader arts ecosystem. As they approached their 25th anniversary, Creative Capital asked us to help reimagine their brand identity and website. Our goal was to reflect the bold, inclusive spirit that defines their mission, and to build a system that could grow with them.
We redesigned the identity around a clear message: Creative Capital — For Artists. The logo becomes a call-to-action—centered on the artist, and extending an invitation to others to join the movement. We also created a flexible, content-rich website that makes it easier for artists to find resources, apply for awards, and explore the work Creative Capital has helped bring to life. The design balances an energetic new color palette with a photography-first approach, allowing artists and their projects to take the spotlight.
We redesigned the identity around a clear message: Creative Capital — For Artists. The logo becomes a call-to-action—centered on the artist, and extending an invitation to others to join the movement. We also created a flexible, content-rich website that makes it easier for artists to find resources, apply for awards, and explore the work Creative Capital has helped bring to life. The design balances an energetic new color palette with a photography-first approach, allowing artists and their projects to take the spotlight.
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