Massachusetts Institute of Technology
Massachusetts Institute of Technology
Massachusetts Institute of Technology
Equitable Resilience
Year
Year:
2023
2023
Agency
Company:
Madeo Studio
Role
Services:
Art Direction, UI/UX Design, Digital Direction
The Equitable Resilience Portal, developed for MIT’s Center for Advanced Urbanism, is a resource for researchers and community organizers addressing social inequities intensified by climate change. Its branding balances clarity and creativity: Beausite Classic, a geometric typeface, ensures legibility and accessibility, while a modern, colorful palette brings vibrancy and optimism. Modular shapes inspired by architectural plans and divider lines create depth, guiding users through a layered, immersive experience that feels both structured and exploratory.
The Equitable Resilience Portal, developed for MIT’s Center for Advanced Urbanism, is a resource for researchers and community organizers addressing social inequities intensified by climate change. Its branding balances clarity and creativity: Beausite Classic, a geometric typeface, ensures legibility and accessibility, while a modern, colorful palette brings vibrancy and optimism. Modular shapes inspired by architectural plans and divider lines create depth, guiding users through a layered, immersive experience that feels both structured and exploratory.
The site comes alive through dynamic user interactions. As visitors scroll, simple lines and shapes shift and transform, reflecting the possibilities of change and inviting active engagement. By blending thoughtful visual design with playful, interactive elements, the portal transforms a complex, urgent topic into an engaging platform that encourages exploration, experimentation, and collaborative action.
The site comes alive through dynamic user interactions. As visitors scroll, simple lines and shapes shift and transform, reflecting the possibilities of change and inviting active engagement. By blending thoughtful visual design with playful, interactive elements, the portal transforms a complex, urgent topic into an engaging platform that encourages exploration, experimentation, and collaborative action.
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