Equal Justice Initiative
Equal Justice Initiative
Equal Justice Initiative
Digital Calendar
Year
Year:
2020
2020
Agency
Company:
Madeo Studio
Madeo Studio
Services
Services:
UI/UX Design, Digital Direction
UI/UX Design, Digital Direction
The Equal Justice Initiative first launched this project as a printed calendar, using daily historical events to confront America’s legacy of racial injustice. To extend its reach and impact, EJI partnered with Madeo to translate the calendar into an interactive digital experience. Rooted in the belief that confronting history is essential to overcoming racial inequality, the website presents these stories in a living, accessible format. Each day, a historical event is automatically featured on its anniversary, while users can also explore events throughout the entire year.
The Equal Justice Initiative first launched this project as a printed calendar, using daily historical events to confront America’s legacy of racial injustice. To extend its reach and impact, EJI partnered with Madeo to translate the calendar into an interactive digital experience. Rooted in the belief that confronting history is essential to overcoming racial inequality, the website presents these stories in a living, accessible format. Each day, a historical event is automatically featured on its anniversary, while users can also explore events throughout the entire year.
Designed as an interactive calendar, the website includes a toggle system that allows users to seamlessly switch between day and month views. Building on EJI’s existing visual identity, we introduced the font "GT America - Compressed Black" to give the dates a bold, impactful presence, emphasizing the significance of each moment in time. Stories are easy to explore and share across social platforms, encouraging engagement and helping extend the reach of EJI’s mission.
Designed as an interactive calendar, the website includes a toggle system that allows users to seamlessly switch between day and month views. Building on EJI’s existing visual identity, we introduced the font "GT America - Compressed Black" to give the dates a bold, impactful presence, emphasizing the significance of each moment in time. Stories are easy to explore and share across social platforms, encouraging engagement and helping extend the reach of EJI’s mission.
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